Evaluation of the 2013-14 tobacco advertising ban campaign

The Information Centre for Tobacco Prevention CIPRET-Geneva, a member of Carrefour Addictions, commissioned Strategos SA to conduct an evaluation of the relevance, processes and effects of its communication activities, including its 2013- and 2014 media campaigns around World No Tobacco Day, its website and Facebook page. Based on an evaluation framework, different methods of information gathering and analysis were used for this evaluation, including interviews, surveys and expert consultations.